Pretty Connected and GRAMMY-nominated singer/songwriter KESHA joined forces to bring to us the limited edition Charm chains, based on Pretty Connected’s two most popular multi-use chain styles, the Nikki, and the Rindi, as well as introduce the brands first rose gold chain. 

The classic Nikki gets an update with an oversized limited edition collectable Kesha charm as well as a new Rose gold color along with the popular silver and gold shades. It’s a true fashionable yet functional multi-use product that can be used as a necklace, clutch chain, phone chain, water bottle chain, belt adornment, and beyond.

Along with Pretty Connected founder, on-air host and entrepreneur, Lara Eurdolian and Tractenberg & Co., Eleven11 co-produced a virtual media event attended by top fashion and accessories writers from outlets such as NYLON, Forbes, TODAY, StyleCaster, The Zoe Report, InStyle, NewBeauty, The New York Times + more.

Through combined efforts, this virtual event and launch resulted in coverage in: NYLON, InStyle, Style Caster, Page Six, Yahoo, Daily Mail, New York Magazine, Bella Mag + more.