PROJECT SPOTLIGHT
Shaq’s Fantasy Lab Opening
video courtesy of good morning america
NBA Legend Shaquille O’Neal launched new Las Vegas career venture as he expands his mega business empire.
The legend meets the wonder of Fantasy Lab. Shaquille O’Neal joins Fantasy Lab as their Chief Fantasy Officer, adding a touch of his iconic charisma to the Fantasy Lab Las Vegas journey. Dive into an immersive realm where innovation, fun, and inspiration coalesce. Experience stories that captivate, and the magic of cutting-edge technology. Together with Shaq, Fantasy Lab is elevating the Las Vegas entertainment landscape.
Eleven11 conceptualized and helped strategize the partnership between Fantasy Lab and Shaquille O’Neal + team. Eleven11 debuted the partnership with a media and influencer launch event at the venue turned “Shaq’s Fantasy Lab” inclusive of an appearance by Shaquille O’Neal, a ribbon cutting with the NBA star and the venue partners, and an open bar, menu sampling, live entertainment and mingling amongst guests such as stars from Netflix, Love Is Blind and the Circle. This event was covered by local news stations who conducted interviews with Shaquille, and an in-person taping with Good Morning America. The segment aired on National television with ABC and Good Morning America and was also published on GMA and ABC’s websites, along with GMA’s social media.
FEATURED PRESS
Photo Credits & Permission Granted: Rodrigo Hernandez
Midnight Dreams Launch Featuring Vanderpump Rules Stars
Midnight Dreams was a new experience at Fantasy Lab designed for the 21 and over crowd visiting The Strip. It’s a free-roaming experience where guests can explore the seven rooms at their own pace, each with different popular music and original visuals. Guests are also welcome to savor a drink as they roam and absorb the atmosphere.
Eleven11 launched the Midnight Dreams experience with a debut event attended by stars such as Scheana Shay, Brock Davies, Brittany Cartwright, and Jax Taylor from Vanderpump Rules, as well as Perez Hilton, Netflix Too Hot To handle favorites, and cast members from ABC’s The Bachelor and The Bachelorette. This resulted in mass social media coverage and spotlights in outlets such as Hollywood Life, Too Fab, GETTY, Bravo, PEOPLE, and more.
